The success of the “ Style Your Barbie ” event reflects the strong partnership between Mattel and Bachpan Kids Wear. With Mattel’s upcoming GCC establishment in Hyderabad and Bachpan’s expanding ...

Mattel announced the launch of a special edition of its MONSTER HIGH SKULLECTOR line, featuring a doll inspired by the ...

Pop Mart’s Labubu risks a Beanie Baby-style bust so will parents will be rushing for the Twinkle Twinkle star-themed toy line ...

They’re cute, even cuddly, and promise learning and companionship — but artificial intelligence toys are not safe for kids, ...

"Characters must come alive – that is the most important part of our industry," says mascot maker Noorjahan Katu.

Safeguarding your online reputation has become paramount, yet all it takes to damage it is just one little fictional ...

To that end, these are the best toys and gifts for 5-year-old girls this year. Some have earned high marks in the Good ...

Today’s Forbes Daily is all about the holiday shopping season: From tariffs to inflation to the K-shaped economy. Here’s a preview of retail’s biggest months of 2025.