What: An eyeliner that will last you all day, all night, and beyond. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with ...

Whether you're going for a low-key look or drawing a dramatic eye for a night out, you want to choose an eyeliner that can last. But when it comes to choosing the best eyeliner pencil that doesn't ...

The Maybelline Lasting Drama Gel Liner has surely impressed me with its finish and long lasting effect. It is easy on the pocket too! I love eye make-up. One thing I never step out without is my kohl ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. No matter how much practice you have under your belt, nailing ...

A girl may have every shade of lipstick and the fanciest highlighter in town but without eye makeup, every look will be incomplete. The folks at Maybelline seemed to know that well enough and, along ...