A federal judge has dismissed a $10 billion racial discrimination lawsuit against McDonald’s filed by media companies owned by Byron Allen over the way the burger chain spends its advertising dollars.

May 8 (Reuters) - The media entrepreneur Byron Allen has filed a second lawsuit against McDonald's Corp (MCD.N), opens new tab over the fast-food chain's alleged refusal to advertise with Black-owned ...

McDonald’s will face a trial over accusations it discriminates against Black-owned media companies. U.S. District Judge Fernando Olguin found that McDonald’s may have violated civil rights laws by ...

The lawsuit accuses the fast food giant of violating federal and state civil rights laws by maintaining a separate, lower ad tier for companies that produce content aimed at a Black audience. By ...

(Reuters) -McDonald's has settled a $10 billion lawsuit by the media entrepreneur Byron Allen accusing the fast-food chain of "racial stereotyping" by excluding Black-owned media from much of its ...

Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has revealed the most emotionally engaging UK Christmas ads of 2021 using its content testing tool, UnrulyEQ, including ...

Media entrepreneur Byron Allen sued McDonald's — again. This time, he alleges that the Chicago-based hamburger chain is not on track to meet a 2021 commitment to spend more of its advertising budget ...

Byron Allen is not having what you would call a legal Happy Meal right now. The publicized bidder for Paramount Global has been handed his lunch so to speak by a Los Angeles Superior Court judge in ...

A federal judge has approved Black media mogul Byron Allen‘s $10 billion discrimination lawsuit against McDonald’s, which he ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Some McDonald’s franchisees are criticizing the fast-food chain for featuring rapper Cardi B in its advertising. The performer starred in a Super Bowl commercial earlier this month that featured a ...