Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually ...

AI made untrusted measurement more dangerous. CMOs need a solution.

Marketing has never moved faster. Campaigns that once took months to plan now launch in days. Streaming platforms evolve weekly. Retail media networks expand rapidly. Creator partnerships can shift in ...

Measurement barriers: Fifty-eight percent say that measurement and attribution uncertainty is the biggest obstacle to ...

Retail media’s growth surpasses measurement, and only incrementality can reveal its true impact and eliminate inflated ...

Discover why too many promo codes can reduce conversions and how transparent, verified discount strategies improve trust and checkout performance.

The old attribution problem was a measurement problem: tracking was imperfect, but the touchpoints existed. Statistical models filled the gaps with reasonable accuracy for most use cases. The new ...

You got the lead — now what? Here's what the companies that convert consistently do.

Leaders from NBCUniversal, LG, Nielsen and Chronicle Studios discussed how platforms are moving away from pure viewership ...