Have you tried on a merino wool shirt lately? If you haven't, it's time. Today's performance wool is light, breathable, and super soft. It even smells better than your typical synthetic tee after a ...

New perk: Easily find new routes and hidden gems, upcoming running events, and more near you. Your weekly Local Running Newsletter has everything you need to lace up! Subscribe today. Last year, when ...

Merino wool demand is surging due to consumer preference for natural, durable, and sustainable materials. Its use in luxury ...

Wes Siler is your guide to leading a more exciting life in the great outdoors. As Outside’s outdoor lifestyle columnist, he writes about the intersections of science, news, politics, gear, vehicles ...

Merino wool essentials parents love are now available in children’s sizes in time for the holiday season mini Woolx ...

An unusual 100% Merino material is on the menu with the dhb Women’s Merino LS Baselayer. It uses a mid-weight 200gsm fabric to give a warm first layer at a great price. The cut is designed ...

Merino wool is a high-performing natural material used for socks, baselayers, sweaters, and more. Like other wool clothing, Merino wool is excellent for outdoor activities because of its ability to ...

Merino sheep are famed for the incredibly fine wool they produce, which results in super comfortable garments that are soft against the skin, boast great temperature regulation, making them cool in ...

The Woolmark Company has teamed up with Mother Shanghai to take consumers on a journey with artists behind "Sleep No More" to a forest in Shanghai. The performance art event took place in a burn-out ...

I’ll get to Voormi in a second, but like many hunters of my generation I was taught that wool was the way to go. I invested in Filson’s finest—their single Mackinaw Cruiser and matching pants. Later ...

Australia's Eastern Market Indicator (EMI), the primary economic benchmark for wool in the country, has reached its highest ...