The new trailer for the second Minions film was released on Wednesday and is making waves as excited fans anticipate the next adventure for supervillain Gru and his hilarious yellow sidekicks. The ...

Tic Tac Mixers are dual-flavored mints in Cherry Cola and Peach Lemonade flavors. CHICAGO — What does it take to refresh a decades-old breath mint brand? For Tic Tac, the answer may be millennials and ...

Even before Universal Studios announced they would be releasing a “Despicable Me” spin-off titled “Minions,” people went bananas for Gru’s little helpers. Some fans take it to extremes, however, with ...

If you think the latest “Minions” movie is pretty sweet, you can find candy-coated minions in Lancaster. Candyology in Lititz has dozens of yellow candies shaped like Kevin, Bob and Stuart. The ...

In a marketing industry that prizes 'agility', it might seem embarrassing to admit that a follow-up campaign to a social media craze took two years to implement. But for Ferrero, the delay was ...

Universal has pushed the Minions with the kind of resources and vigor that would make missionaries jealous. In 2015, the company put together a $600 million campaign ...

Even before Universal Studios announced they would be releasing a “Despicable Me” spin-off titled “Minions,” people went bananas for Gru’s little helpers. Some fans take it to extremes, however, with ...