The Brighterside of News on MSN

Scientists develop smart transparent woods that block UV and save energy

Researchers in the Republic of Korea are pushing smart-window design beyond glass. Professor Sung Ho Song at Kongju National ...
iMotions

Desire Before Delight: Why Wanting Drives Consumer Choice More Than Liking

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...