“There’s something comforting knowing that at Mopar, our saying is ‘at your service,’” Mike Koval, Jr, the head of Mopar since July of 2023. Before that, he was the CEO of Ram, but his start was ...

The Jeep brand was created by Willys-Overland to sell civilian versions of the Quad it built for the Army during World War II. The Jeep badge was made more prominent when Kaiser Industries absorbed ...

CARS.COM — Short for the Chrysler Motor Parts Corp., Mopar made its first appearance in the late 1920s and became its own brand in 1937 on a single product: antifreeze. From there, the Mopar catalog ...

AUBURN HILLS, Mich., Oct. 16, 2025 /PRNewswire/ -- Today, Mopar offers an early look at a second new concept for the 2025 SEMA (Specialty Equipment Market Association) Show in Las Vegas, Nov. 4-7.

Mopar is a mashup of the words “motor” and “parts.” It was first used around the 1920s as a short for Chrysler Motor Parts Corp. However, it gained popularity only in 1937 when Chrysler came out with ...