Calling all beauty lovers, palette hoarders, and makeup rookies. Morphe's 35O Palette is $15 at Ulta (at least for now), and this is not a drill. Now, Ulta is stealing the hearts of Morphe fans once ...

Morphe may have been founded in 2008 by brother-sister duo Chris and Linda Tawil, but nearly a decade later, it's blowing up. Today, the brand is known for being beloved by bloggers, makeup artists, ...

Beauty fans expect brands to continually launch new, innovative, and exciting products. One of the latest announcements in the beauty community may just be getting a bit more hype than usual, though, ...

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If you're a beauty buff, chances are you follow the makeup brand Morphe on social media. You also probably have purchased one of their shadow-packed palettes or a selection of their brushes online.

If you normally buy eyeshadows individually, you know it can be hard to find colors that complement one another, let alone blend together. To create a coordinated look with all the right shades in one ...