There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!

‘I rarely jet off during summer, but in winter I find myself craving a switch-up. I get that vital vitamin D hit visiting my ...

Next on Ulta’s list is Dubai, with the Mall of the Emirates in January 2026 and Dubai Mall in March. Ulta Beauty will also ...

Ulta Beauty marks a major milestone in its global growth strategy with the opening of its first Middle East store at The Avenues in Kuwait.

The month of October lines up with so many annual events that the “dark ladies” of the world really stan: Halloween, Dia de los Muertos, All Saints’ Eve, you name it. And as the astrological weather ...

Vineyard-inspired beauty is having a moment. Beauty YouTuber Jodi Mannes shares her favorite products and color pairings to ...

In this tutorial, I demonstrate a colorful eye look featuring soft smokey shades on the lower lash line, yellow in the ...

If you’re as beauty-obsessed as I am, you’ve probably been counting down the days until Black Friday. Well, good news—Ulta isn’t making us wait. The retailer just rolled out its Early Black Friday ...

Instead of a third iced latte, you might want to consider the best eye brighteners instead. Hydrating and light reflective, they’re ...

The best of October 2025's beauty product launches — including Refy's lipstick pen, Emi Jay's hair mist, and more.

Parade rounded up the best spellbinding witch makeup looks and spoke to the makeup artists behind the concepts to get all ...