NEW YORK -- The Super Bowl isn't just played on the field. Just as intense is a battle off the field to win viewers' attentions. Advertisers are paying $5 million for just 30 seconds to reach the more ...

NEW YORK — The Super Bowl isn't just played on the field. Just as intense is a battle off the field to win viewers' attentions. Advertisers are paying $5 million for just 30 seconds to reach the more ...