Run the measuring tape around your back, just under your shoulder blades, and up around the fullest part of your bust. The ...

Eighty percent of women wear the wrong bra size. This statistic has been touted for decades, according to a New York Times article. While that same article challenges this measurement and the idea ...

This viral breast size calculator that blew up on TikTok may change the way you think about bra sizes entirely. People began discovering they'd been wearing the wrong bra size in early April, when ...

I’ve never actually known what my bra size is. I’ve gone my whole life thinking I was a dainty A cup. (Or as they would tell me in high school, which was when I started wearing bras, “flat as a board!

For 20 years, I’ve been the go-to guide for empowering women with style while helping them to find the best bra for their shape, size and comfort needs. From my best-selling book The Bra Book to ...

“Let’s talk about boobs!” is just about one of the best icebreakers I’ve heard. That’s how my fitting with DTC bra company Cuup started, and my search for the best bras began. After spending a few ...

The phrase one size fits all definitely doesn’t apply to even the best bras. Whatever you think your bra size is, there’s a high chance you’re wrong. Sorry. Just ask any bra fitter, and they’ll tell ...

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