Why it’s worth it: Danessa Myricks Beauty’s Yummy Skin Lift & Flex Concealer gives you endless ways to flex your makeup game: ...

Kylie Jenner is entering her popstar era, and here's a full tutorial for how you can get the iconic King Kylie makeup look.

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

The best Black Friday makeup deals to to expect in 2025 – as well as some early live deals – from brands like Merit and REFY.