Spalding, the world's leading basketball brand, has entered into a multi-faceted partnership with Overtime and Overtime Elite ...

The Louisville Cardinals faced the Bucknell Bison in a college basketball exhibition at the KFC Yum! Center. Here's the UofL ...

Despite losing to No. 19 Kansas on Friday, Pat Kelsey's No. 10 Louisville basketball team learned a lot under the KFC Yum!

NBA announces multi-platform streaming offering and exclusive content on NBA starting Oct. 15, all accessible via the NBA App. Official release The Suns and Cavs will square off on New Year’s Day as ...

The NBA Europe project is gaining momentum, with Deputy Commissioner Mark Tatum revealing a tentative timeline for its launch. "Our goal is to launch in the next two years. We hired JP Morgan and Rain ...

Winning NBA rights was only the start for NBCUniversal. Now the company needs to get viewers to watch dozens of games slated for broadcast across NBC and Peacock. At the company’s 30 Rockefeller Plaza ...

The 2025-26 NBA season officially tips off on Tuesday, at 7:30 p.m. ET with a doubleheader featuring Rockets vs. Thunder and Lakers vs. Warriors, leaving Fantasy basketball managers just a few hours ...

As the NBA begins its new 11-year broadcast rights package with a heavy focus on digital content, longtime basketball YouTuber Kenny Beecham will become one of the first online creators to sign on ...

SAN FRANCISCO, CA — The Golden State Warriors have one goal this season: An eighth NBA championship. The 2025-2026 NBA season kicks off Tuesday. To start, the Warriors will be playing on the road ...

NBC is bringing in even more star power for the NBA’s long-awaited return, with global music superstar Lenny Kravitz starring in the Sunday Night Basketball show open. The four-time Grammy ...