Why does this NYC subway station smell 'Christmassy'? It's an ad

But inside a stretch of the Grand Central station this holiday season, the air smells of vanilla and fresh pine. The scent is part of a novel advertising campaign for Bath & Body Works, which is ...

The ad trying to change the smell of this New York subway station for Christmas

Jamie Sohosky, Bath & Body Works’ chief marketing officer, said the retail chain chose “Fresh Balsam” for the campaign ...