Read the original article on Purewow. Started by Josie Natori on the floor of her living room in 1997, the lingerie brand quickly became known for making the most comfortable bras on the market for ...

It’s no secret we’re devoted fans of Natori. The brand’s breathable briefs and supportive bras come up again and again in our bra and underwear guides for their wide size range and comfortable, ...

This is the one thing on sale (out of many things on sale we write about) you should buy today. Read more here. The Feathers bra from Natori has many fans — including me, the Strategist’s underwear ...

The idea of a comfy bra sounds a little too good to be true. A wire digging into your ribs or a shoulder strap pinching your skin seems like the price we have to pay to properly support our chests.

FAMED lingerie designer Josie Natori has shared her top tips for the most flattering bra fits for different body shapes and sizes. Her tricks will help women put their best busts forward by allowing ...

As a bra-wearer since 2006, I've always had three major issues when hunting for the perfect bra:My boobs sit farther apart on my chest than the standard bra can usually accommodate, leading to some ...

Trying to find the perfect bra that’s both supportive and chic can seem like an impossible task. The sad fact is that not all retailers carry bra sizes in women's actual size ranges. Some companies ...

It’s not easy shopping for the perfect bra — especially if you need that seemingly impossible combination of supportive and chic. And with many stores selling only A-DD bras, that doesn’t come close ...