Shoes are Nike’s bread and butter and this year has seen plenty of them. From the record-setting Alphafly 3 to the brand’s exclusive collab with Hyperice, it’d be fair to say the Swoosh put its best ...

Tennessee Collegiate Academy is a new Memphis-based prep basketball program joining the premier Nike EYBL Scholastic league. The eight-player roster includes six seniors who transferred for the ...

Nike has announced Project Amplify, a new powered footwear system designed to make running and walking easier for everyday athletes. Unlike gear for professional runners, this system gives a gentle ...

Forward-looking: Nike aims to blend advanced technology with traditional fitness apparel and sportswear. Among the company's most intriguing innovations is a new piece of assistive technology designed ...

Walmart has partnered with renowned collectible-sneaker retailer Stadium Goods to bring its customers a wider selection of premium, limited-edition sneakers from leading brands. The partnership comes ...

If the Nike Vaporfly Next% super running shoes caused a controversy for pushing Eliud Kipchoge under two-hours in the marathon, we can’t imagine World Athletics is going to be on board with the ...

Nike’s turnaround strategy hinges on convincing consumers—and investors—that the company is at the forefront of innovation in sports apparel.

Nike has been soundly criticized in the past several years for its lack of innovation, a misstep that led to declining sales and profits — and the replacement of its chief executive officer — and ...

The stage is set for not only the debut of the 2025-26 NBA season, which kicks off tonight, but the MLB World Series as well. Amidst the high-intensity sports action is another stacked lineup of ...

AJ Dybantsa's allegiance to Nike might be wavering, according to ESPN's Brian Windhorst. "The scouts were telling me that the word on the street is he's wearing Nike right now, but I don't know the ...