Nike’s turnaround strategy hinges on convincing consumers—and investors—that the company is at the forefront of innovation in sports apparel.

Ja Morant’s greatness is celebrated in a new pair of Halloween signature shoes set to debut Wednesday, Oct. 22, at 10 a.m. ET. While the Ja 2 focused on control and helping Morant lock in on gameday, ...

Nike shares climb 3.7% after Q1 earnings beat and stronger-than-expected sales outlook. Tariffs, China weakness, and digital slowdown remain key challenges for Nike’s turnaround. Direct-to-consumer ...

Memphis Grizzlies star Ja Morant debuted his third signature Nike shoe. Morant created the shoe's slanted Nike swoosh logo himself. The Ja 3 has gained popularity among WNBA players, with several ...

The Cincinnati Bengals could be facing a major setback with star quarterback Joe Burrow. Burrow left Sunday’s win over the Jacksonville Jaguars with a toe injury, and NFL Network reported he is feared ...

Cincinnati Bengals quarterback Joe Burrow (9) reportedly suffered a Grade 3 turf toe injury during the Bengals 31-27 victory over the Jacksonville Jaguars on Sunday. (Photo by Ian Johnson/Icon ...

The artist Tom Sachs, whose longtime partnership with Nike was suspended over suggestions that he ran a hostile studio, isn’t making it easy to nab his latest design for the brand. By Sandra E. Garcia ...

Nike reorganized its shoe lineup to include base, plus, and premium models of its top franchises. The base model Vomero is a workhorse, the Plus has some spunk, and the Premium is a wild experiment.

A retro that’s flashy, nostalgic, and pure Prime Time. Nike’s Air Diamond Turf ‘Must Be the Money’ (IF2534-100) drops this September. Yes, in addition to being arguably the greatest athlete of all ...

Even after death, Los Angeles Lakers legend Kobe Bryant remains a heavy influence in the game of basketball and sports in general. Bryant’s “Mamba Mentality” and dedication to competition on the court ...