Conceived alongside JAM design studio, the ambitious project sees a 19th-century swimming bath in south London transformed ...

Nike launched a new product line with Kim Kardashian's Skims. The new collection is part of a broader collaboration between the two companies. The move should help Nike improve its women's business, a ...

The first glimpse of Nike’s 2025 New York collection suggests the brand has never been closer to capturing the golden era of Maria Sharapova’s US Open glamour. After a two-year wait, it appears Aryna ...

The 2025 US Open is right around the corner, and almost all of the major brands have begun rolling out their on-court kits for the final Grand Slam of the year. While Nike has not yet officially ...

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NEW YORK/LONDON, June 25 (Reuters) - Nike (NKE.N), opens new tab is betting its endeavor to help Kenyan athlete Faith Kipyegon run a mile in under four minutes will recapture the attention of women ...

The sportswear brand has upped its style game over the last decade — these are are favorite warm-weather picks to shop right now. By Danielle Directo-Meston E-Commerce Editor If you purchase an ...

Nike has launched its first ever collaboration with an Indian fashion label, unveiling a range of patterned sportswear inspired by the country’s ancient tie-dying techniques. Created alongside ...

After running — or more like barely surviving — my first half-marathon about a decade ago in Las Vegas, I had no desire to participate in a long-distance run ever again. That was until I learned that ...

Forbes contributors publish independent expert analyses and insights. I cover the business of women’s sports and gender equity in sports.

Nike for the past five years has been bringing “a group of high-powered athletes together” to “discuss challenges women face in sports and to brainstorm solutions,” according to Jean Palmieri of ...