Conceived alongside JAM design studio, the ambitious project sees a 19th-century swimming bath in south London transformed ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. Or, you can strap on ...

Five NBA championships. Two Olympic gold medals. An 18-time All-Star, with more than 33,000 points to his name (not to mention one 81-point game). Just about any professional basketball player in ...

Nike is no stranger to a unique footwear concept, be it self-lacing shoes or a "Hyperboot" that can speed up recovery. The company claims its Project Amplify and new "neuroscience-based" footwear take ...

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Athlon Sports aims to feature only the best products and services. We may receive compensation for links to products and services on this website. A mashup of Nike Air Pegasus sneakers from the past, ...

Nike’s Vomero 18, released earlier this year ostensibly in direct response to Hoka’s success with maximalist sneakers, has been nothing short of a sensation for the sportswear giant. Just months after ...

There’s not a more fairy-tale story in business. Nike CEO Elliott Hill began as an intern. Worked about every job imaginable at the company. He left in 2020 shortly after John Donahoe was brought in ...

Forward-looking: Nike aims to blend advanced technology with traditional fitness apparel and sportswear. Among the company's most intriguing innovations is a new piece of assistive technology designed ...

New ‘neuroscience-based’ shoes have 22 foam nodes in each sole that Nike says will ‘reawaken the foot.’ New ‘neuroscience-based’ shoes have 22 foam nodes in each sole that Nike says will ‘reawaken the ...

The Nike Therma-FIT Air Milano Jacket will make its debut at the 2026 Olympic winter games in Italy. The Nike Therma-FIT Air Milano Jacket will make its debut at the 2026 Olympic winter games in ...

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