Basketball season is almost here, and while you've probably spent considerable time thinking about which shoes to hoop in, you now have a new option as far as socks. Nike's Elite hoops socks have ...

Yarn. When used traditionally, yarn creates a mundane garment null of shape or function. But when technology is infused with yarn’s properties, garments take shape, mold and develop specific functions ...

The 2014 NCAA Tournament kicked off last night and chances are your bracket is already busted which means no billion for you. Not to worry, Nike just dropped the 2014 NCAA Tournament Collection which ...

Travis Trice knew the old adage, special uniforms have the potential to mess with a teams' mojo. But when Michigan State dons their special Nike Hyper Elite uniforms Sunday against Indiana, in the ...

The first time you slip on a Nike Flyknit–technology that weaves together a shoe’s upper half–you may swear that you’re really wearing a sock. And so as Flyknit technology makes its way to hightops ...

Arizona on Saturday will take on a different look when UCLA visits McKale Center. Nike will outfit the Wildcats in its 2015 version of the Hyper Elite alternate uniform campaign that involved Arizona ...

Last Tuesday marked day one of the Nike Olympic Innovation Summit in New York City. If you haven’t heard by now, the event was held to introduce Nike’s all new Hyper Elite uniforms for the upcoming ...

Last night at Notre Dame, Villanova wore a new version of what Nike is calling its Hyper Elite road uniforms. I give 'em a B. Nothing groundbreaking but cool enough. The idea is simplicity. Just a ...

When the Uni Watch college basketball season-preview column ran in November, the opening sentence was, "College basketball is under a cloud -- a gray cloud." That was a reference to all the schools ...