BEAVERTON, Ore. — If a shock absorber can smooth the ride of something as big as a car or truck, Nike designer Bruce Kilgore figured 16 years ago it ought to work for a running shoe too. Millions of ...

The Nike Shox achieved mythical status in Sydney during the 2000 Summer Olympics, but the idea for the shoes was born 16 years prior. In 1984, the foam needed to create the shoe hadn’t been invented ...

Nike has long mastered the art of transforming nostalgia into modern-day desire, and the latest update to the Shox TL is proof. Once a defining silhouette of early-2000s streetwear ‘steeze,’ the ...

KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Nike Shox cushioning. Introduced in 2000, ...

As one of the world’s leading athletic footwear and apparel brands, Nike has built quite the roster over the years. Recently, one of its signature designs has been making a comeback across updated ...

Why It’s Hot: You’re walking on a full-length array of polyurethane shock absorbers. The cool kids will take notice. Winner of our 2003 Editors’ Choice award A long-lasting midsole and sweet-looking ...

Originally debuted in the early 2000’s, the collaborative Supreme x Nike Shox Ride 2 SP features mixed material uppers accented by 3M detailing. Elevated by Supreme branded Shox cushioned sole units ...