As the birthplace of basketball, the U.S. remains the global leader in consumption, projected to grow at a 4.3% CAGR through ...

The highly anticipated SoleFly x Air Jordan 3 "Miami" sneakers have reportedly been stolen, causing a delay in the release date.

Coach Prime's 2025 season at Colorado is, to put it kindly, a dumpster fire. After shipping his Heisman-winning (and NFL-bound) talent out of Boulder, his ...

AlixPartners’ recently released Consumer Sentiment Index (CSI) identifies that demand for athletic footwear is “booming” amid ...

Nike has taken a bold step into the future with the unveiling of its robotic shoe prototype, Project Amplify, on October 23, ...

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Designed as the world’s first powered footwear system for running and walking, Nike has taken a bold step forward. Rather than chasing elite performance metrics, Project Amplify explores how robotics ...

Kipchoge received his running top in August and put it to the test on roads outside his training camp in Iten.

At the 2025 Chicago Marathon, Conner Mantz became the greatest long-distance runner in American history … with the help of some unreleased super shoes. White and orange Nike running shoe with mesh ...

While we mere mortals only see Nike’s trainers in their finished, polished form — when they’re finally available for the public to buy — in reality, each shoe has been on a long journey from its ...

Throughout her WNBA career, Las Vegas Aces center A'ja Wilson has used her wrecking playstyle to power her team's dynastic success. Four MVP awards with two WNBA Championships is nasty work. It is ...

From the Cortez the first-ever Air Max, Nike’s back catalog is full of legendary designs that forever changed footwear. None match the mystique, notoriety and overall success of the Air Jordan 1. The ...