Ohio State football superfan LeBron James has gifted the Buckeye football team with a new look as they prepare for a battle with Penn State.

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Nike’s Vomero 18, released earlier this year ostensibly in direct response to Hoka’s success with maximalist sneakers, has been nothing short of a sensation for the sportswear giant. Just months after ...

There’s not a more fairy-tale story in business. Nike CEO Elliott Hill began as an intern. Worked about every job imaginable at the company. He left in 2020 shortly after John Donahoe was brought in ...

Collaborations come in many shapes and many colors. But just when you think you’ve seen it all, Nike pulls a fast one. For its next partnership, the Beaverton-based brand will team up with none other ...

It takes a lot to put a smile on my face. I’m skeptical by nature and am always trying to cut through any marketing jargon to determine if something lives up to the claims. It’s probably why I’ve ...

Nike’s turnaround strategy hinges on convincing consumers—and investors—that the company is at the forefront of innovation in sports apparel.

The “Fauna Brown” colorway elevates the retro runner, merging Nike’s archival heritage with Aritzia’s signature understated aesthetic and focus on polished, everyday style. The original LD-1000 was ...

The No. 6 Oregon Ducks are continuing their dominance with the most innovative and fun uniforms in college football. Nike and the Ducks are pushing the limits with a tie-dye release that celebrates ...

In an exclusive interview with Hypebeast, the Italian artist shares how he’s honoring community through design for his second Timberland collab.

Nike’s new Air Force 1 design speaks for itself. It’s the sleek, street savvy look you’ve long been a fan of. But this time it has houseflies. The Air Force 1 Summit White and Black look drops Tuesday ...