Nike has been working on some strange new ideas. The first is a pair of shoes that activate your mind body connection through ...

What if we didn’t need insulation? What if . . . it could just be air? Even in the age of electric cars and AI generated everything, we’re still using the same three technologies to insulate most of ...

The Euros winner and former England number one opens up about the pain behind her shock retirement, her hopes to reconcile ...

Advertising can be powerful. It can spark conversations, influence culture, or, occasionally, explode in a fiery PR disaster.

Nike still has an overwhelming number of athletes, programs, plus the licensing rights to NFL uniforms. But after decades of attempts, adidas has made a well-coordinated blitz into American football ...

Nike’s Vomero 18, released earlier this year ostensibly in direct response to Hoka’s success with maximalist sneakers, has been nothing short of a sensation for the sportswear giant. Just months after ...

Mary Earps had the world quite literally at her feet. A Euros winner with the Lionesses at Wembley, a World Cup finalist, ...

MARY Earps is someone who transcends sport – both an everywoman, and a unique, once-in-a-generation talent. Bellowing “f**k ...

Time flies when you’re Conner Mantz. As the former BYU track star crossed the line at this year’s Chicago Marathon, he was no longer just the best American marathon runner of his generation. Mantz, ...

But the conversation with Dion Dublin, one of the true good guys of English football, begins in Great Yarmouth and ...

Despite being fatigued and probably a little jet-lagged, Sinner was all smiles for the camera. The fashion icon wore the Nike ACG "Lava Flow" Men's Therma-FIT ADV Jacket in a black and white colorway.