New digital tools and tactics are positioning retailers to further improve their e-Commerce shopping experiences. Customization capabilities, for example, are designed to help retailers ramp up ...

The new FENTY x PUMA drop reimagines heritage football through Rihanna’s unmistakable aesthetic. Blending sport ...

PUMA have launched a brand new jersey just in time for Christmas. Hot on the heels of recent product launches, including the new Burgundy men and women’s first team training range and Evostripe ...

The Puma ultraweave technology performance jersey was created following years of vigorous wear testing with athletes. The ultra lightweight fabric is engineered to provide the an optimised performance ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Ahead of their Ligue 1 match against Lyon, the players of Olympique de Marseille wore jerseys that were made as part of PUMA’s innovative recycling project RE ...

Puma in particular have caused a bit of a storm with their insistence on sticking with a overarching concept for all of their alternate jerseys, with the 2022 away template seeing a strange "halo" ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. The new Fenty x Puma collection features two shoe styles and a bag, all washed with vibrant ...

Man City debuted yet another kit on Sunday, taking the club's tally this year to nine. Some may stand the test of time, but ...

PUMA and Borussia Dortmund have today unveiled the club's Home kit for the 2025/26 season, inspired by the electric atmosphere at Signal Iduna Park. PUMA and Borussia Dortmund have unveiled a beauty ...