Direct are back on the grid with the next instalment of the Ultra ‘Racetrack’ series, this time takin the throttle to São ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

Puma is reorganizing its brand marketing division. On Monday, the German athletic company said it is creating a new structure ...

Puma isslashing its workforce following a sharp decline in sales. The German sports brand is cutting 900 jobs, 13% of its global workforce.

Strict transfer spending rules that are linked to income are forcing English Premier League and European clubs to chase high ...

This fall we’re seeing several ’90s sneaker trends coming back onto the catwalks and in street-style looks. Read on for five ...

Introduction: Building Share of Voice Metrics As a Product Manager at one of the largest ad platforms, I built Share of Voice (SOV) metrics and experiences. These tools showed advertisers how often ...

Revenues at the retail and licensing division of FC Barcelona — which charges fans £320 for a shirt with teenage star Lamine Yamal’s name in a limited edition font on the back — rose 55 per cent to ...

A great time to re-up on some underwear is when that underwear is discounted by roughly 30%. Hiking socks are absolutely the ...

Looking for the best men's soccer cleats? Here are the best you can buy right now from Nike, adidas, PUMA and more.

Where celebrities lead, fans follow. This formula doesn't seem to be changing anytime soon, even when it comes to the ...

Two marathon greats entering their twilight years will race each other in the New York City Marathon for the first time this Sunday ...