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The time has come to recall some of the main shirt releases of the week. Adidas has officially unveiled the new designs ...

The women’s World Cup victory has given India a new generation of heroes and brands their new stars with marketers calling the win a tipping point for an endorsement boom.

Whether she's dressing for the red carpet or to run errands, Rihanna continually provides style inspiration for her fans. For a last-minute shopping trip on Halloween, the "Diamonds" singer paired ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

A great time to re-up on some underwear is when that underwear is discounted by roughly 30%. Hiking socks are absolutely the ...

It was an intense match at León Stadium. The home team took the lead with a great goal from Alvarado, but just before the final whistle, Macías scored a perfect penalty kick to tie the game.

When Puma revealed five radical prototypes at the 2025 World Championships in Tokyo, the running shoe world laughed. With their jagged midsoles and sky-high stacks, the prototypes looked more like ...

Yes, just like in "Game of Thrones," "Winter Is Coming" for the Premier League. But in this case it's not hordes of the undead, it's a new hi-vis ball so that players and fans can see it on the pitch ...

The new hi-vis version of the official Premier League PUMA match ball for 2025/26 has landed, and is set to be used in action for the first time on Saturday 8 November, when Tottenham Hotspur host ...

U.S. Soccer president Cindy Parlow Cone (John Lamparski / Getty Images / Concordia Annual Summit) A U.S. Soccer-led committee is pushing college soccer toward a new competitive model that could ...

Don’t call it a comeback. Way back in 1998, a unique partnership was forged between the football titans at Puma and the minimalist masters at Jil Sander. The pioneering German house teamed with the ...