From massive advertiser interest and ticket demands to market predictions of jump in revenue coming the women's cricket ...

Launching in Indore, Jodhpur, and Dehradun with an integrated e-commerce platform, MetroActiv brings together global ...

Adidas has released a huge batch of home kits for 22 countries, many of whom have either qualified or still hope to qualify ...

Lionel Scaloni and Argentina will look to defend their World Cup title, which they won at Qatar 2022. It was their third ...

The UEFA Europa League returns to the Red Bull Arena this Thursday. At 18:45 CET, we welcome Dutch Cup winners Go Ahead Eagles for Matchday 4 of the league phase. We've compiled all the important ...

PUMA have unveiled a special edition 'Black Panther' Portugal kit celebrating the legendary Eusebio ahead of their latest set ...

My colleague Mujib Mashal writes about how a huge victory on the cricket ground could change the lives of women and girls.

In today’s game, football isn’t just about goals and trophies; it’s also about the logos printed on the shirts, the brands, ...

Two defeats conceded in the final minutes and determination to turn things around: these are the key factors coming to light on the eve of AC Milan v Lazio, on matchday four of Serie A Women. After ...

The activewear brand is launching an apparel collection tied to the league’s teams, while the intimates brand abruptly ceased operations after six years.

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...