From massive advertiser interest and ticket demands to market predictions of jump in revenue coming the women's cricket ...

Launching in Indore, Jodhpur, and Dehradun with an integrated e-commerce platform, MetroActiv brings together global ...

Adidas has released a huge batch of home kits for 22 countries, many of whom have either qualified or still hope to qualify ...

Lionel Scaloni and Argentina will look to defend their World Cup title, which they won at Qatar 2022. It was their third ...

The UEFA Europa League returns to the Red Bull Arena this Thursday. At 18:45 CET, we welcome Dutch Cup winners Go Ahead Eagles for Matchday 4 of the league phase. We've compiled all the important ...

PUMA have unveiled a special edition 'Black Panther' Portugal kit celebrating the legendary Eusebio ahead of their latest set ...

My colleague Mujib Mashal writes about how a huge victory on the cricket ground could change the lives of women and girls.

In today’s game, football isn’t just about goals and trophies; it’s also about the logos printed on the shirts, the brands, ...

The activewear brand is launching an apparel collection tied to the league’s teams, while the intimates brand abruptly ceased operations after six years.

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

The Sacred Flock is on the verge of leaving Puma behind to don Nike starting the 2026-2027 season. A photo of Luis Romo set ...

A Liverpool legend is coming to a city centre store to offer free football training. Former footballer Robbie Fowler will be at the new Sports Direct’s flagship store on Church Street on Friday, ...