Alexander Guerrero believes livestreaming deserves the same legitimacy as television or digital display. As founder and CEO ...

Kohl’s has promoted a 30-year retail industry veteran Michael Bender as its permanent CEO, nearly seven months after serving ...

PepsiCo’s Doritos KSA and Middle East Communications Network’s FP7 McCann Riyadh have launched a Gen Z-led campaign to ...

Prahlad Kakkar reveals Aishwarya Rai almost refused her viral Pepsi ad with Aamir Khan, saying she had never had a boyfriend ...

Adman Prahlad Kakkar revealed Aishwarya Rai Bachchan's raw talent in a 1993 soft drink commercial. Initially casting Aamir ...

Prahlad Kakkar says it took four months to find Aishwarya Rai for the 1993 Pepsi ad but she was 'absolutely raw' at the time.

As digital advertising undergoes a transformation, brands are increasingly turning to social media influencers to promote ...