Talking to IGN, Adhoc art director Derek Stratton explained how a '90s Pepsi advert starring supermodel Cindy Crawford was ...

Until more details surface, one thing's clear: this film has a heavy lift. Michael Jackson's story is about race, genius, isolation, illness, and the price of building a global mythology. His struggle ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

Forget the nostalgia. The standard view of the 1980s—all big hair, shoulder pads, and screeching synth-pop—misses the point. Beneath the neon veneer, the 80s were a bare-knuckle battleground for ...

Why do major brands get their logo redesigns so wrong? We break down 10 of the most infamous rebranding disasters and extract the crucial lessons for your business. Don't make the same expensive ...

The NFL regular season kicks off Sept. 4, which also is the kickoff of to the well-known food ritual: tailgating. This season Pepsi is looking to “crash” consumers tailgates in its latest campaign to ...

The Datejust is the best-selling, the Submariner the most iconic and the Daytona the most hyped. But if you were to poll a group of watch enthusiasts and ask them to name their favorite Rolex watch, I ...

Pepsi is entering the prebiotics game. On Monday, the cola giant announced its latest innovation: Pepsi Prebiotic Cola. Shared in a news release, Pepsi noted that this new product “includes 5 grams of ...

PepsiCo is going with its gut. On July 21, the corporation introduced Pepsi Prebiotic Cola, a product it’s calling a “reinvention” and “evolution” of its signature soda. Launching in two flavors — ...

Pepsi Crashers Deliver Sweepstakes Winners Refreshing Pepsi and a $100 Instacart Gift Card — Because Grilling Deserves Pepsi Earlier this summer, Pepsi kicked off grilling season with a bold mission: ...