With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...

Banks are pouring billions into AI, reshaping jobs, culture, and power on Wall Street. Generative AI is changing how jobs get done— from junior bankers to developers. Here's everything we know about ...

Follow ZDNET: Add us as a preferred source on Google. I've been fairly vocal recently that Samsung's One UI 8 is my favorite Android skin. It is fast, responsive, and intuitive. But nothing comes fine ...