The Pirelli P Zero All Season Plus 3 UHP is the Italian tire company’s latest entrant in the Ultra High Performance all-season tire category. Pirelli says the brand’s latest and greatest delivers ...

MILAN, Italy — Porsche A.G. has extended a 22-year-old original-equipment supply relationship with Pirelli & C. S.p.A. covering all fitments for the 2024 Cayenne SUV. Pirelli designed a set of tires ...

Pirelli wants to be the go-to tire source for battery-electric cars, particularly the high-performance models. The company’s first-generation EV tire, branded since 2019 as P Zero Elect, can be found ...

MILAN, Italy — Pirelli & C. S.p.A. has unveiled the P Zero MS, an original equipment, high-performance, all-season tire designed for premium and prestige car makers. The tire is part of Pirelli's UHP ...

Now in its 40th year, the P-Zero improves on perfection through digital means. Pirelli’s P Zero, now 40 years old with over 3,000 versions, has long been synonymous with high-end cars and discerning ...

Simulation and AI fundamentally changed the way Pirelli develops tires. The P Zero is better for it. Pirelli’s CTO, Piero Misani, says the Italian brand’s new P Zero family reflects a paradigm shift ...

Automakers typically focus on a new car’s more sexy attributes when it launches because, let’s face it, it’s easy to get customers to fawn over larger screens, the latest tech, and big power output ...

WEISSACH, Germany—German car maker Porsche A.G. has selected Pirelli P7 and P Zero Elect tires—a new range of tires designed to meet the distinct performance needs of electric vehicles—as original ...

Although not as talked about as other features when it comes to electric vehicles, tires play an important part in the ever-growing “green” wave. Not only are there more and more initiatives to make ...

The atmospheric river weather phenomenon this past winter was a doozy, pummeling California and much of the West Coast with historic precipitation. We imagine the roads were especially sketchy for ...

We begin to hear about the improvements in the new P Zero: a new compound, a noise mitigating foam layer inside the tire, different tread patterns for sedans and sports cars and even a new bead design ...