Automakers typically focus on a new car’s more sexy attributes when it launches because, let’s face it, it’s easy to get customers to fawn over larger screens, the latest tech, and big power output ...

MILAN — German car maker BMW A.G. has selected the Pirelli P Zero Elect as an optional original equipment fitment for the 2023 i4 M50 model, the first fully electric car developed by the brand's "M" ...

NEW YORK—Pirelli's P Zero Elect tires will be original equipment on xDrive50 and sportier M60 versions of BMW A.G.' 100-percent electric iX SUV. The tires are available for the BMW iX xDrive50 version ...

Tire manufacturer Pirelli has just announced the BMW i4 M50 will now come from the factory equipped with its Pirelli P Zero Elect ultra high performance (UHP) EV-specific tires. These tires won’t be ...