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Marketing Strategies That Resonate with Plus-Size Audiences
Authentic Representation Drives Connection The influencer space has become where real representation thrives. Successful plus-size marketing starts with showing real bodies in real situations.
The plus-size apparel market is thriving, and with this explosion of demand comes more options. Fashion-forward labels like Reformation have embraced more inclusive sizing, while other brands such as ...
While it may be time to retire your shorts and tanks (sad), you’ve got two solid months of chic boots, chunky knits, and cute fall dresses ahead of you (happy). The later, a warm weather favorite, ...
Daniel Holmes of “Married at First Sight” has defended himself after he was called out for body-shaming. The reality television personality took to his Instagram on Monday to share a photo of a ...
The average women’s dress size in the United States is between 16 and 18, and thankfully retailers have caught on, producing stylish, fashion-forward plus-size looks. In fact, in 2020, the market for ...
2019 is coming to a close, ushering in a new decade full of possibilities for the fashion industry. And while there's still a lot of work to be done in terms of making size inclusivity mainstream, the ...
This summer a particularly lifelike mannequin in Nike’s flagship London store went viral. Its body, clad in black leggings and a workout bra, was not the skinny display figure people usually think of ...
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