Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

What is bra sister sizing? “Essentially, this means that there are four different bra sizes, that all sound totally different, but all fit the same size breast,” Tempesta explains. For example, a 36A ...

If there were a Tinder for finding the perfect bra, we’d sign up immediately, because the struggle is real. According to a new survey from Victoria’s Secret, 80 percent of women are wearing the wrong ...

In the name of women who don't fit traditional yet frustratingly restrictive bra sizes, Jockey has boldly created a more inclusive "volumetric" system — a noble effort that doesn't seem likely to lift ...

UunaFit creates personalised, 3D knitted bras. Varsha Anjali speaks to lingerie designers and researchers in New Zealand to find the answers. For those of us who wear them, bras are something we strap ...

Run the measuring tape around your back, just under your shoulder blades, and up around the fullest part of your bust. The ...

) Despite having hundreds of options to choose from, finding the right bra – in the right fit, style and color – is a task many women dread. However, getting smart about how to choose the best bra for ...

There's no question about it, knowing how to measure your bra size is something women everywhere should be taught how to do. Why? Well, when it comes to shopping for bras, strapless bras or sports ...