It looks like Amazon is following Google’s lead and is quietly testing product listing ads. While for years Google was the number-one online destination for shoppers searching for products across ...

Adchemy will unveil a product listing ad platform aimed at simplifying the process of creating PLAs for desktop and mobile through automation. The platform automatically crawls the merchant's site and ...

Comparison shopping sites like PriceGrabber, Nextag, and search engines such as Google and Bing let users research, compare, and check product availability all in one place. These platforms are large ...

Digital agencies have begun to verify the benefits from Google product listing ads (PLAs). Sales revenue rose 607% for retailers managing such ads through Kenshoo, while increasing the amount spent on ...

Google will be updating its Merchant Center policy to allow ads for electric bikes that go up to 28 mph. This is an increase from the max speed of 15.5 mph from May 2022. This new policy is effective ...

“Google PLAs are not simply a replacement for Google Product Search or just another comparison shopping opportunity,” said Michael Griffin, CTO and founder of Adlucent. “Successfully managing the paid ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

Amazon has an ever-growing deluge of data that it’s putting toward a trio of ad units and new consumer-facing projects. In addition to Sponsored Products, Product Ads and Sponsored Links, which ...

“Kenshoo was first to market among SEM platforms with a PLA solution, and they've continued to deliver added-value functionality,” said Daniel Laury, President and CEO at Geary LSF Group. “Through ...

AdWords advertisers have long had the ability to use negative keywords to limit the situations when their ads will display, and now product listing ads — rolled out in November — will have this ...

SEMRush shared a screen shot of a Google Product Listing Ads unit that has with it an organic snippet listing right below it. It is unusual, might be a bug, might be some sort of Google user interface ...

In ecommerce, we formerly used revenue, market share and similar metrics to gauge success. But if customer experience is going to be the touchstone of success, customer lifetime value (CLV), or the ...