To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

Traditionally, the best shaving cream for men is the one they already have. It’s a habitual product that can easily become part of a grooming routine and stay there. I reckon you know a man whose ...

Before the flashy packaging, foams and gels that await guys in drug store shaving aisles today, there was Proraso. The Italian product line, long the go-to for barbers across the Atlantic, relaunched ...

For many men, shaving can be a nightmare. From the burn of an uneven razor to the irritation caused by harsh chemicals, this daily ritual can be unpleasant, to say the least. However, with the right ...

THERE'S A saying that I just made up: “Your shave is only as good as the cream you use.” It might not be age-old, but in my experience, it’s true. Shaving is not something that many of us particularly ...

A quality razor is important, but a hydrating shaving cream kicks your self care routine into high gear. Plus, it creates a thin barrier between the razor and your skin for a smoother glide and less ...

Branded content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Men are starting to focus more and more on skincare, and why shouldn’t ...