For a pretty big portion of its 70-year history, the Italian shaving brand Proraso has been getting requests from barbers to make hair care and styling products — requests that it consistently and ...

To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

Before the flashy packaging, foams and gels that await guys in drug store shaving aisles today, there was Proraso. The Italian product line, long the go-to for barbers across the Atlantic, relaunched ...

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us. From soap to aftershave, these old-school ...

Finding the right shaving cream for your skin is just as important as finding the right razor. And while shaving cream has become shorthand for a whole range of products you use to shave with — ...