To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

From the pleasant fragrance to the superior performance, there's a reason why Proraso has dominated for over 60 years. Shaving cream, $10 Italian men use cologne like an accessory. If you want to ...

For a pretty big portion of its 70-year history, the Italian shaving brand Proraso has been getting requests from barbers to make hair care and styling products — requests that it consistently and ...

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us. From soap to aftershave, these old-school ...