The Swoosh's cult-loved ACG line has gone through ups and downs, but in 2025, it's once again hitting a trail-crushing stride ...

A New York Yankees Nike tracksuit doesn't exist as a complete product from the $47.9 B brand (per Forbes). Even though Nike ...

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No. 13 Texas Tech won its first game in Manhattan, Kan., since 2008 Saturday to improve to 8-1 and retain its Big 12 Championship and College Football Playoff hopes. The Red Raiders were shut out in ...

Forbes contributors publish independent expert analyses and insights. Anisha Sircar is a journalist covering tech, finance and society.

Texas Tech football is back at home in Week 11 of the college football season with a Big 12 showdown against BYU, with the college football world descending upon Lubbock for College GameDay. Like the ...

After a loss to Arizona State, the No. 14 Texas Tech Red Raiders have a chance to correct course against a vulnerable Oklahoma State Cowboys squad. The loss in Tempe, Ariz., was deflating for a ...

Oklahoma State has been ahead of Texas Tech for quite some time, but the tides have turned. OSU has seen the most successful stretch of football in school history over the past two decades with Mike ...