The Reebok Basketball President is bullish on the brand's future thanks to Authentic Brands' backing, Angel Reese's star power, and more.

Daniel Schachne, who also has a history with Jordan, will oversee the brand’s growth strategy. Meanwhile, David Simon sees at ...

Star Angel Reese's first signature Reebok basketball shoe is dropping in two highly anticipated colorways on November 14, ...

Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and ...

Athlon Sports aims to feature only the best products and services. We may receive compensation for links to products and services on this website. Reebok has dropped the price of its $90 BB 4000 II ...

A behind-the-scenes look at Shaquille O’Neal and Allen Iverson‘s work at Reebok is coming to Netflix soon. Reebok has released the trailer for “Power Moves,” a Netflix documentary series on the ...

Schachne most recently served as general manager of Jordan Brand’s performance sport business in North America.

Italian labels Sergio Tacchini and Ellesse, France’s Le Coq Sportif and Britain’s Gola have all found a new fan base interested in their retro appeal.

Authentic Brands Group (Authentic) appointed Daniel Schachne, who most recently served as general manager of Jordan Brand’s ...

Reebok’s $90 'Timeless' retro basketball sneakers are now just $34. Shoppers love their classic style and comfort — grab this ...

Ever since Reebok first teased Angel Reese's first signature sneaker, athletes and fans have closely followed the saga. From her stellar debut of the hoop shoe to gracing the cover of the NBA 2K26, ...

Chicago Sky forward Angel Reese is a two-time WNBA All-Star, fashion icon, and now a signature athlete for Reebok. On Wednesday morning, Reebok officially unveiled Reese's first signature basketball ...