Almost a decade after the appearance of the first “super” running shoe, the idea of a carbon-plated running shoe is neither novel nor rare. These enhanced race day kicks and daily trainers are pretty ...

No matter how much recognition Allen Iverson receives for his contributions to the sport of basketball and the sneaker industry is not enough. During his playing days, Iverson ushered in a new era of ...

In a surprise move, sports apparel giant Reebok has entered the booming smart ring market with the launch of the Reebok Smart Ring. The ring, available now in the US for $249 via Reebok, marks the ...

If you’ve spent any time on TikTok lately, chances are you’ve come across videos of travellers zipping up their suitcases in ...

Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. During that time he has reviewed hundreds of ...

I've evaluated outdoor and fitness equipment for over five years. Compression boots used to be something you’d only see in physical therapy clinics and pro training facilities, but like massage guns, ...

The Chicago Sky fell short of the WNBA Playoffs, but Angel Reese still has plenty of reasons to celebrate. Reese recently took to social media to tout her list of accomplishments. On Friday afternoon, ...

previously reported, O’Neal returned to Reebok in 2023 after walking away from a $40 million deal more than two decades earlier in 1998. He was appointed as Reebok’s president of basketball and has ...

Shaquille O’Neal and Allen Iverson signing on to Reebok has benefited the business. As AFROTECH previously reported, O’Neal returned to Reebok in 2023 after walking away from a $40 million deal more ...

Future Reebok owner Authentic Brands Group has tapped its joint venture, SPARC Group, to be the core licensee and US operator of Reebok, the Boston-based athletic shoe company, after it is sold by ...

Two Global Leaders in Fitness and Style Unite, Offering F45 Members State-of-the-Art Technology and Exclusive Gear Designed to Elevate Training Worldwide As part of the partnership, Reebok becomes F45 ...