It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit? After a modest beginning, CrossFit has brought its brand of fitness to ...

One tweet was all it took. Call that a sign of the times. So when CrossFit CEO Greg Glassman tweeted on Saturday calling the protests “FLOYD-19,” Reebok, which has been the exclusive apparel sponsor ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Reebok is taking an extra 60% off CrossFit for its ...

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CrossFit has become one of the most popular fitness organizations over the last decade, but the organization is now facing severe backlash from affiliate gyms, members, and its top sponsor, Reebok, ...

Over the course of three days, 50 men and 50 women worked out 13 times each, battling for the title of the Fittest on Earth, in the 8th annual Reebok CrossFit Games. (You can see each of the grueling ...

Running is becoming more prevalent in CrossFit. And Reebok responded to this evolution through the design of its latest sneaker for the sport, the Nano 9. “We’re realizing that running is a bigger ...

Sportswear giant Reebok has ended its partnership with CrossFit apparel after its CEO Greg Glassman tweeted “It’s Floyd-19” Saturday in response to a tweet decrying racial inequality in America.

CrossFit, the largely grassroots-fueled fitness trend, is getting its first major marketing injection from its partnership with Reebok, with a new TV campaign that kicked off during the weekend’s ...

The Reebok CrossFit Games feature men and women of all ages competing in a grueling week-long marathon of fitness. The finals, held from July 13-15 at the Home Depot Center in Carson, Calif., ...