Almost a decade after the appearance of the first “super” running shoe, the idea of a carbon-plated running shoe is neither novel nor rare. These enhanced race day kicks and daily trainers are pretty ...

No matter how much recognition Allen Iverson receives for his contributions to the sport of basketball and the sneaker industry is not enough. During his playing days, Iverson ushered in a new era of ...

In a surprise move, sports apparel giant Reebok has entered the booming smart ring market with the launch of the Reebok Smart Ring. The ring, available now in the US for $249 via Reebok, marks the ...

The Chicago Sky fell short of the WNBA Playoffs, but Angel Reese still has plenty of reasons to celebrate. Reese recently took to social media to tout her list of accomplishments. On Friday afternoon, ...

I'm a Fitness & Nutrition writer for CNET who enjoys reviewing the latest fitness gadgets, testing out activewear and sneakers, as well as debunking wellness myths. On my spare time I enjoy cooking ...

Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. During that time he has reviewed hundreds of ...

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previously reported, O’Neal returned to Reebok in 2023 after walking away from a $40 million deal more than two decades earlier in 1998. He was appointed as Reebok’s president of basketball and has ...

Sports bras are hard to get right, often trading substance for style or skimping on support. So Reebok designer Danielle Witek, who had experienced this struggle herself, decided to create a better ...

Shaquille O’Neal and Allen Iverson signing on to Reebok has benefited the business. As AFROTECH previously reported, O’Neal returned to Reebok in 2023 after walking away from a $40 million deal more ...