Rolex’s founder, Hans Wilsdorf, was onto something when he made his company logo a crown – it has remained the king of watch brands for more than a century. Its enormous brand equity is partly because ...

Editor’s Note: The above taxonomy is Rolex’s own. For our purposes, we’ve separated the Explorer and Explorer II, as they’re two very different watches and occupy unique positions in Rolex’s overall ...

All products featured on GQ are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Over a century after ...

In the 1960s, the race was on to produce the first commercial quartz wristwatch. Rolex had decided there was strength in numbers and joined the “Beta 21” consortium, a group of Swiss watch companies ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. Investing in a classic watch is a must. You may typically reach ...

Spot someone with a Rolex on the wrist, regardless of the model, and presumably things are going well for them. But are there affordable Rolex watches out there? Given it’s the watch brand people turn ...

With Black Friday just around the corner, it's a great time to start stocking up on Christmas presents. If you're not sure what to get for a significant other, a dad or a grandad, a watch is a ...