From the smash-hit "Snowflake" to understated GMTs and more, the Japanese watchmaker makes timepieces that punch far above ...
When Seiko debuted the original Astron on Christmas Day in 1969, it changed the watch industry forever. As the first commercially available quartz watch, the Astron introduced a new era of accuracy.
Seiko’s 2025 has seen popular releases, store openings and strong market performance—“big achievements when there’s no ...
The Japan-exclusive SBSA317, a collaboration between Seiko and preppy stalwart J. Press, sees the entry-level watch undergo a ...
Baltic’s another affordable microbrand. Where Brew looks to the world of coffee, Baltic looks to the past. In fact, founder ...
Seiko’s “Turtle” dive watch has long been a favorite among divers for its rugged design and distinctive style. Now, the ...
In an astonishing display of a modern classic, Grand Seiko has released the Elegance GMT SBGM255 ‘Snowdrop’ and SBGM257 ‘Moondrop’, two exceptional new interpretations of its prized SBGM221. For ...
Grand Seiko has added three new 44GS watches to its iconic Heritage Collection. All arriving in new midsize cases measuring 36.5mm in diameter, the three new references will also be exclusively ...
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Echoes from Orbit: Seiko's Shuttle Watch Returns

In the vast silence of space, where every second counts and precision isn't just a luxury—it's survival—astronauts have long turned to their wrists for more than telling time. They've relied on watch ...
When the pandemic hit in 2020, Katie Papp, like many of us, developed a side hustle. To help pay for her son’s college tuition, she started selling vintage housewares online but eventually stumbled on ...