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Meta launched Reels in 2020 as a TikTok clone. It's worked really well: It's now on track to do $50 billion a year in ad revenue, says Mark Zuckerberg. Even better for Meta: It gets all of its content ...

If you listen closely, you can almost hear it — the collective groan of creators everywhere as Meta pops champagne over Reels becoming a $50 billion-a-year business. Fifty. Billion. Dollars. All built ...