Our tester gives it to you straight... Big curls are big news this year. On the catwalks, they can be seen tumbling in waves; in magazines, they are wafting across the pages; and in our dreams, they ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

If you've been wanting that wavy, effortless, off-duty-model type of hair that's been everywhere these days, you're in luck. The solution? A perm. Frightened? We asked Damian Santiago, co-owner of ...

With lockdown forcing Britons to go months without a haircut, many of us will be keen for a complete mane overhaul when salons finally reopen in April. One style that's seen an unexpected resurgence ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

Unlike certain types of perms which require your hair to be of a certain length, an S curl perm can be done on shorter hair lengths as well, since the style is not too curly but instead results in ...

The happening ‘do is a testament to the major upgrades perms have gone through since their poufy early days. Shorthand for “permanent texture,” the technology has advanced to something so different, ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...